Custom QR Codes
QR Codes have become a huge tactic in the marketing and advertising industry, but as with any new technology, improvements and customized features quickly become a way to make a business or company stand out even more from competition. One way businesses and companies are competing with each other during the QR code craze is by creating a custom QR code. When the QR code was first created in 1994, and for several years after, the QR code image was a standard black and white color with a squared appearance. Today, companies are making their QR codes jump out at clients by adding vibrant colors and extravagant designs within the general shape of the QR code. This draws a lot of attention to the QR code itself and usually creates more of an interest than the plain black and white QR codes. The custom QR codes are read with the same scanners as plain black and white QR codes and function in completely the same way. The only differences are in appearance and price. Many plain QR codes can be created for free while custom QR codes with the use of shapes and designs can get quite expensive. Custom QR codes with only a color can still be done for free though usually a business or company will pay to have their logo or a picture added within the QR code which is essentially what drives the price upwards. It has been shown that flashy QR codes do tend to have more effective results than plain black and white, squared QR code images. This is suspected to be because with flashy colors and shapes, more people notice them and are therefore more intrigued about how to go about discovering what information this attention-grabbing image may withhold.